ADVANCED DIGITAL MARKETING COURSE OVERVIEW

This course is designed by practicing managers and subject matter experts for practical learning, therefore, most concepts will be linked with hands-on training, where students will be expected to work with marketing datasets, dummy display ads, virtual website optimization, SEO based on instructions in lectures and class discussions. It aims at covering the essential marketing and advertising concepts, revisit the fundamental statistical tools for analysis and prediction along with in-depth knowledge of online marketing and analytical tools.

This course is recommended to anyone who involved in the planning, implementing or monitoring the Digital strategies at their organizations – or anyone who is looking to add a new skill set and pursue a career in this dynamic field of online marketing.

At the end of this course, the participants will understand various channels and activities essential to plan to implement and manage an effective digital marketing strategy for their businesses. The course will equip them for various online marketing certificates like Google ad words, Facebook, Google Analytics (GA).

Advanced Digital Marketing is divided into 25 modules. Each of the modules has unique content, focus, and objective. Each module will be led by a specialist/expert from the industry and will have assignments relevant to it. Once a module is completed, the student will automatically progress to the next module.

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