Email marketing is a technique of using email services to promote your products and services. But a better email marketing definition is the use of email to develop relationships with potential customers or clients. Email marketing is one type of internet marketing, which includes online marketing through websites, social media, blogs, and more. It is essentially direct mail done electronically instead of through the postal service.

Some people think email marketing is outdated but they are totally wrong. Email marketing has been utilized shortly after the birth of the Internet. It was considered significant since then and is still an incredibly useful marketing tool. In fact, many entrepreneurs argue that email marketing is more important now than before. There’s a good reason 85% of the entrepreneurs consider email marketing one of the most effective customers gaining tactics.

Why Email Marketing is Important?

  • Cost – Email marketing is CHEAP, there are no two ways about it. Whether you do it yourself, or through an email marketing agency, marketing to hundreds of consumers via email is going to cost you tiddlywinks compared to other channels of advertising.
  • Success –Emails can be targeting specifically to the ideal consumer. With this concept in mind, along with email cost-effectiveness, it’s no wonder that email marketing’s ROI often blows other direct marketing strategies out of the water – The trick is that you have to get it right!
  • Measurability and Flexibility – With the analytics available today it’s easy to track responses to your emails exactly, in order to work out what parts of your campaign are working and what parts aren’t. With this knowledge, you can then react instantly to modify your campaign strategy if need be.


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